Sunday, October 9, 2011
Two Beautiful Bottles and Two Short Films For Bottega Veneta's First Fragrance Launch.
Italian brand Bottega Veneta, long known for their stylish and beautifully crafted leather goods, has launched their first women's fragrance with films by Bruce Weber and Christian Weber and with two different but equally beautiful bottle designs; one for the Murano Parfum and the other for the eau de parfum.
The Films:
Captured by Bruce Weber under the artistic direction of Bottega Veneta's Creative Director, Tomas Maier, the first film for the scent features Nine d'Urso, the muse of the fragrance (and Natalie Portman doppelganger):
the print advertisement:
The second short film created for the launch of the brand's new women's fragrance, was made in collaboration with the photographer and director Christian Weber (also under the artistic direction of Tomas Maier and no relation to Bruce Weber).
This film, The Scent (shown below), is a visual journey which tells the story of the fragrance:
The Eau de Parfum:
Bottega Veneta, the eau de parfum, evokes the suppleness and sensuality of the house’s renowned leather goods. The fragrance, a leathery floral chypre, marries the olfactory language of the Venetian countryside—fresh meadows, mown hay, flowers, earth, and wood—with the gentle richness of leather in a creation crafted with the meticulousness of a master artisan.
The Eau de Parfum Bottle:
The Bottega Veneta bottles combine soft, rounded curves and powerful shapes, a smooth outside and an intrecciato texture on the bottom (reminiscent of their well-known leather weave):
The colors on the eau de parfum bottle are signature Bottega Veneta: a brunito cap and collar, an ebano logo and a skin colored leather ribbon clipped with a brunito butterfly:
The bottle itself, inspired by Venetian glasswork and the traditional Italian carafe, designed with an eye for timeless lines and resonant juxtapositions, is in every way a vessel of harmonious simplicity and perfectly balanced contradictions.
The Murano Parfum:
Composed by renowned master perfumer Michel Almairac, the Bottega Veneta fragrance reveals its signature character from the start. The structure of the fragrance is unique, a fine mesh of extraordinary raw materials whose individual scents are woven together to create a supple and harmonious whole.
The Murano Parfum Bottle:
The Murano bottle is a particularly pure expression of the quality and craftsmanship of Bottega Veneta. The flacon, designed by Creative Director Tomas Maier as a vessel for the parfum, is an object of timeless sophistication and contemporary functionality. The bottle is made of exceptionally fine glass hand-blown by artisans of one of the leading glassworks on the island of Murano.
A full line of scented products is now available, including perfumed shower gel and body cream:
Bottega Veneta
Labels:
advertising,
bottle design,
brand marketing,
designer perfumes,
fragrances,
glass design,
packaging,
short films,
video
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