A Social Conundrum Gets A Stylish Site and Shop. Check Out The MFK Daily.

You may know it as Marry, Murder, F*ck or Marry, F*ck or Kill. Either way, the addictive game of determining which, from three members of the opposite sex, you'd like to make love, make a lifetime commitment or simply eradicate from earth has been turned into a well-designed and clever online site and shop.




Advertising copywriter Thom Cordner and Art Director Amanda Mourenza pooled their sick sense of humor and their smart sense of style to design The MFK Daily (and the goodies that go with it). An appealing looking, easy to navigate website featuring the MFK game for both male and female players - straight, gay or otherwise - with seemingly endless options.






The clever trios, from which you are to choose, are grouped by everything from such general categories as Athletes and Politicians to as specific as your favorite Irish actors or the same actress in three different roles.




Not only can you play the game, but as soon as you've chosen, you can see where your own tastes lie in comparison with others who play:




Not big on online game playing? Do not fret, they sell well-designed hilarious card versions of the game that also do double duty as flirtational devices when left, boxes checked, at the proper places - or in the proper hands.

MFK Daily Cards:

There are over twenty different 1" x 2.5" cards and more to come.


Not to be outdone by the MFK cards and the website, Thom and Amanda spared no expense - or talent- when it came to desiging a large selection of hip t-shirts and women's panties.

Fabulous MFK T-shirts and underwear.

Colorful neon flocked appliques of the game name or icons are available on various colored shirts for both men and women:


T-shirts in which you can tick off any box or none at all:

And other fun MFK Daily tees in men's or women's styles with lots of color options:


And black or white women's undies:


Start playing now. Or click on the banner below to start shopping.



Thom & Amanda

Thom Cordner and Amanda Mourenza are freelance creatives who combine smart strategic thinking with well-executed work. You can see more of their talents, or book them if they are available, at their websites:

Thom Cordner
Amanda Mourenza

all images used and composited with the express permission of Thom Cordner and Amanda Mourenza.

Two Beautiful Bottles and Two Short Films For Bottega Veneta's First Fragrance Launch.

Italian brand Bottega Veneta, long known for their stylish and beautifully crafted leather goods, has launched their first women's fragrance with films by Bruce Weber and Christian Weber and with two different but equally beautiful bottle designs; one for the Murano Parfum and the other for the eau de parfum.




The Films:


Captured by Bruce Weber under the artistic direction of Bottega Veneta's Creative Director, Tomas Maier, the first film for the scent features Nine d'Urso, the muse of the fragrance (and Natalie Portman doppelganger):



the print advertisement:


The second short film created for the launch of the brand's new women's fragrance, was made in collaboration with the photographer and director Christian Weber (also under the artistic direction of Tomas Maier and no relation to Bruce Weber).



This film, The Scent (shown below), is a visual journey which tells the story of the fragrance:


The Eau de Parfum:
Bottega Veneta, the eau de parfum, evokes the suppleness and sensuality of the house’s renowned leather goods. The fragrance, a leathery floral chypre, marries the olfactory language of the Venetian countryside—fresh meadows, mown hay, flowers, earth, and wood—with the gentle richness of leather in a creation crafted with the meticulousness of a master artisan.

The Eau de Parfum Bottle:


The Bottega Veneta bottles combine soft, rounded curves and powerful shapes, a smooth outside and an intrecciato texture on the bottom (reminiscent of their well-known leather weave):


The colors on the eau de parfum bottle are signature Bottega Veneta: a brunito cap and collar, an ebano logo and a skin colored leather ribbon clipped with a brunito butterfly:


The bottle itself, inspired by Venetian glasswork and the traditional Italian carafe, designed with an eye for timeless lines and resonant juxtapositions, is in every way a vessel of harmonious simplicity and perfectly balanced contradictions.

The Murano Parfum:
Composed by renowned master perfumer Michel Almairac, the Bottega Veneta fragrance reveals its signature character from the start. The structure of the fragrance is unique, a fine mesh of extraordinary raw materials whose individual scents are woven together to create a supple and harmonious whole.

The Murano Parfum Bottle:



The Murano bottle is a particularly pure expression of the quality and craftsmanship of Bottega Veneta. The flacon, designed by Creative Director Tomas Maier as a vessel for the parfum, is an object of timeless sophistication and contemporary functionality. The bottle is made of exceptionally fine glass hand-blown by artisans of one of the leading glassworks on the island of Murano.

A full line of scented products is now available, including perfumed shower gel and body cream:


Bottega Veneta

Celebrities Flash Us in this CGI rendered Print Ad Campaign for IDEAS Books.

McCann Worldgroup, Mumbai and Warsaw-based creative agency Ars Thanea, devised and created this clever ad campaign to sell celebrity biographies for IDEAS books. Marilyn Monroe, Andre Agassi and Elvis "flash" the viewer swathed in book 'jackets' bearing their biography book covers. The celebrity images were entirely created in CGI by Peter Jaworowski of Ars Thanea.

Marilyn Monroe Biography ad and detail:


Elvis Biography ad and details:



Andre Agassi Biography ad and details:



The Challenge
The branch of bookstores named Ideas Books decided to prepare advertising campaign which would present the broad array of its assortment, with main focus at underlining that the stores have both autobioraphic and biographic books on pop culture icons.

The Solution
Bearing in mind the real physiognomy of main heroes, the agency created their 3D models (basing on organic modeling), and as a next step made them wear the covers of the books they were present in.



Credits
Agency:
McCann World group, Mumbai
Regional Creative Director: Prasoon Joshi
Executive Creative Director: Ryan S Menezes
Writer: Ryan S Menezes, Trishay Kotwal
Art Director: Ryan S Menezes
Designer: Ryan S Menezes
Client Servicing: Manoj Mansukhani

Production Studio:
Ars Thanea
Design Director / Art Director / Retoucher: Peter Jaworowski
Production Manager: Marcin Molski
Lead 3D Artist: Piotr Kolus
3D Artists: Marcin Klicki, Daniel Komuda, Rafal Kidzinski

The Sexist Lingerie Ads with Gisele Bundchen that Brazil Wants to Ban.

Is breaking bad news to your significant other easier when you're sporting sexy lingerie? That's the message behind Brazilian lingerie brand HOPE's campaign - urging women to use 'their natural charms' when delivering less than appealing information to their husbands. Are men really that easy? If you look like Gisele, I bet they are.



The land of waxed coochies and sexy supermodels is considering a ban on the ad campaign (whose three spots are shown below).

Brazil's Ministry for Women called Wednesday for the suspension of a television ad campaign featuring lingerie-clad supermodel Gisele Bundchen, saying it reinforces the stereotype of women as sex objects.



The agency said in a statement it was asking the state council on advertising to halt the use of the ads with Bundchen, the Brazilian native who is believed to be the world's highest paid model.



The ads "reinforces an erroneous stereotype of women as sex objects and ignores the progress made in ending sexist practices. It also represents discrimination against women," the ministry said in a statement.



In the ads for the Brazilian intimate wear brand Hope,"Bundchen is clad in panties, a bra and high heels, in an effort to distract her husband when she delivers bad news -- about damaging the car, exceeding her credit limit, and her mother coming to live with them.

The TV ads send a message "that sensuality can melt any man" and "encourages Brazilian women to use their charms... to minimize the reactions of their husbands," the ministry said.

The ministry managed to ban a beer ad in 2010 featuring US model Paris Hilton in suggestive poses.

Copyright © 2011 AFP. All rights reserved.