Celebrities Flash Us in this CGI rendered Print Ad Campaign for IDEAS Books.

McCann Worldgroup, Mumbai and Warsaw-based creative agency Ars Thanea, devised and created this clever ad campaign to sell celebrity biographies for IDEAS books. Marilyn Monroe, Andre Agassi and Elvis "flash" the viewer swathed in book 'jackets' bearing their biography book covers. The celebrity images were entirely created in CGI by Peter Jaworowski of Ars Thanea.

Marilyn Monroe Biography ad and detail:


Elvis Biography ad and details:



Andre Agassi Biography ad and details:



The Challenge
The branch of bookstores named Ideas Books decided to prepare advertising campaign which would present the broad array of its assortment, with main focus at underlining that the stores have both autobioraphic and biographic books on pop culture icons.

The Solution
Bearing in mind the real physiognomy of main heroes, the agency created their 3D models (basing on organic modeling), and as a next step made them wear the covers of the books they were present in.



Credits
Agency:
McCann World group, Mumbai
Regional Creative Director: Prasoon Joshi
Executive Creative Director: Ryan S Menezes
Writer: Ryan S Menezes, Trishay Kotwal
Art Director: Ryan S Menezes
Designer: Ryan S Menezes
Client Servicing: Manoj Mansukhani

Production Studio:
Ars Thanea
Design Director / Art Director / Retoucher: Peter Jaworowski
Production Manager: Marcin Molski
Lead 3D Artist: Piotr Kolus
3D Artists: Marcin Klicki, Daniel Komuda, Rafal Kidzinski

Turn Your Facebook Activity into a Book of Infographics with Social Memories.

Social Memories is a Facebook app (and 2011 Red Dot Design Winner) from Deutsche Post DHL and Cosalux that allows you to create a 28 page glossy bound hardcover book of your Facebook social activity. The super easy application creates your custom book in minutes.




You choose the date range from which you want them to pull the statistics. Pick from 3 choices of color schemes and your choice from 5 languages and voila! After a few seconds, your activity is analyzed and then organized into tastefully designed infographics available to view online or to purchase.



In a matter of moments I learned that I have more male friends than female friends (amongst those who listed their gender), the majority of my friends (who chose to share their birthdates) are Capricorns, I post about 7 times more photos than I do updates and I'm most socially active on Fridays. And more useless but fun and enlightening facts.

Here's some screen grabs of a sample book from my own facebook activity:














A video of the concept and product:


Price: 19€ plus worldwide shipping



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