The Sexist Lingerie Ads with Gisele Bundchen that Brazil Wants to Ban.

Is breaking bad news to your significant other easier when you're sporting sexy lingerie? That's the message behind Brazilian lingerie brand HOPE's campaign - urging women to use 'their natural charms' when delivering less than appealing information to their husbands. Are men really that easy? If you look like Gisele, I bet they are.



The land of waxed coochies and sexy supermodels is considering a ban on the ad campaign (whose three spots are shown below).

Brazil's Ministry for Women called Wednesday for the suspension of a television ad campaign featuring lingerie-clad supermodel Gisele Bundchen, saying it reinforces the stereotype of women as sex objects.



The agency said in a statement it was asking the state council on advertising to halt the use of the ads with Bundchen, the Brazilian native who is believed to be the world's highest paid model.



The ads "reinforces an erroneous stereotype of women as sex objects and ignores the progress made in ending sexist practices. It also represents discrimination against women," the ministry said in a statement.



In the ads for the Brazilian intimate wear brand Hope,"Bundchen is clad in panties, a bra and high heels, in an effort to distract her husband when she delivers bad news -- about damaging the car, exceeding her credit limit, and her mother coming to live with them.

The TV ads send a message "that sensuality can melt any man" and "encourages Brazilian women to use their charms... to minimize the reactions of their husbands," the ministry said.

The ministry managed to ban a beer ad in 2010 featuring US model Paris Hilton in suggestive poses.

Copyright © 2011 AFP. All rights reserved.

Don't Steal The Jacket. The Film & Posters by Bruce Weber for Fashion Brand Moncler.

"Don't Steal the Jacket," a film by photographer Bruce Weber, is the first episode in a series of promotional films for the fashion house Moncler.



Remo Ruffini of Moncler asked iconic photographer Bruce Weber to make a Moncler movie to be shown during the spring/summer 2012 Milan Fashion shows taking place this week.




“Don’t Steal the Jacket,” which has one minute and 20 seconds of illustrated opening titles like the ones shown above, features several children as well as a dog, reminiscent of Mr. Weber's dogs donning Moncler's jackets for a previously created ad campaign.


above: dogs in Moncler's puffy winter jackets were shot by Bruce Weber for 2010

The New York Times' On The Runway blog is quoted as describing the movie as follows:
Called “Don’t Steal the Jacket,” the black-and-white movie starred an extensive cast of cherubic children, dogs and puffer coats, with typically beautiful visuals and a story line that was a little difficult to follow. At one point, there was a montage of marauding kids, elephants and dogs that was set to “Bless the Beasts and the Children” by the Carpenters.

The film:


As you might expect from a photographer, tons of posters have been created for the film:






Moncler
Bruce Weber

If you're a Moncler puffy jacket fan, be sure to check out Pharrell Williams collection for them:

Pharrell Williams artistic and bionic collection for Moncler

It's About Time. Nike's Back to the Future Shoe, Campaign and Charitable Auction.

To raise funds for Michael J. Fox's Foundation for Parkinson's Research, Nike designed 1500 pairs of Nike MAG shoes based on the kicks worn by Fox's character Marty McFly in the original movie, "Back To The Future" to be auctioned off on ebay and at select Niketown stores.



The project consists of the shoe auction, a short film, poster designs, ceramic models of the shoe, souvenir pins and impressive displays- complete with DeLorean, flux capacitor, hoverboard and more.





The MAG shoes feature an electroluminescent outsole, spage-age materials and a rechargeable internal battery good for 3,000 hours. Designed by Tinker Hatfield and Tiffany Beers, the Nike shoes took six years, three restarts and thousands of hours. Not recommended for athletics, it's a coveted collectible by both entertainment industry and sneaker freakers.


above: Tiffany Beers and Tinker Hatfield designed the collectible shoe



By now, all of the shoes have been auctioned off, but the Wieden + Kennedy two minute film featuring Bill Hader with Christopher Lloyd reprising his role as Dr. Emmett Brown is quickly climbing the viral charts:



Tinker Hatfield, Donald Fullilove and KD also make appearances in this short film about the most famous shoes never made, in an effort to support the Michael J. Fox Foundation for Parkinson's research.



2011 Nike Mag Price Infographic
For sneaker collectors and enthusiasts curious about the recent 2011 Nike MAG developments, a pricing infograph has surfaced courtesy of Fordham University Graduate School of Business student, Zach Kingsley:



This piece of information above illustrates the economics of getting a pair in the most popular size 10. The infographic compares the price points of Nike’s coveted shoe against a timeline to see its steady decline. Updated every night, sources of this infograph come from eBay’s completed listings of MAG’s nightly sales.

Poster designs for the Back For the Future Event:


above: Back to The Future Nike poster designs by Kate Gibb, Brent Rollins, La Boca and Will Sweeney

Michael J. Fox says a few words about the project:


Michael J. Fox Foundation for Parkinson's Research
To learn more, go to www.back4thefuture.com

RÖKK Out With The Lonely Island. Andy Samberg & Friends Promote Swedish Vodka.

The Lonely Island is that hilarious musical trio consisting of Andy Samberg, Jorma Taccone and Akiva Schaffer. The emmy-winning songwriters and performers have been making videos together since 2000 and have appeared on The Emmys and in many SNL digital shorts.



Known to bring slap-stick comedy and pizzazz to any performance, the guys have embarked on their first role as Creative Directors behind the new Swedish vodka – RÖKK. The trio is responsible for the brand’s consumer engagement, which includes creating digital material to market the brand and help introduce RÖKK, the premium priced, freeze filtered vodka.



Below are the videos they've created for the RÖKK Vodka brand.

THE DREAM:


THE DIRECTOR'S CUT:


BEHIND THE SCENES OF "EVERYBODY LIKES ME":


About RÖKK Vodka:


THE RÖKK RUNESTONE
(Swedish: Rökstenen) is the most famous runestone in Sweden, featuring the longest known runic inscription. It is considered the first piece of written Swedish Literature and therefore marks the beginning of recorded history in Sweden.

PURE SWEDISH SPRING WATER
RÖKK is made with clean water from glacial sources in Kalby, Sweden - the picturesque countryside five hours west of Stockholm. The spring is adjacent to the distillery and is renowned for its ultra-crisp, clean water.

FREEZE FILTRATION
After distillation, RÖKK Vodka is brought to sub-zero temperatures and then filtered through frozen charcoal to remove impurities that cannot be removed using traditional filtration processes.

Freeze Filtration raises the PH levels, reducing acidity, and giving RÖKK its unmistakable smoothness. (RÖKK is the only premium Nordic vodka that is freeze-filtered for exceptional smoothness.)